DDP Seoul 2022 // NEWance
NEWance,Light with Shadow Material Concept
Light, the source of energy in all things. And then there's the principle of coexistence, the dark, which is like both sides of the coin, and only then does it recognize light. The decisive evidence of this coexistence is shadow. We studied the beginnings of the process and results of NEW.ance, which can be newer and more beautiful, by incorporating digital into the new nuance with aesthetics and harmony extracted
Tom me confrostner crecies eccn omers existence
Through in-depth experiments on the correlation between light energy and shadow, we categorized it into the following six features and conducted a nuance experiment on the corresponding aesthetic.
1. Transmission of Light
2. Exposure of Light
3. Perception of Light
4. Depth and Direction of Light
5. Diffusion of Light
6. Reflection of Light
Through the experimental extraction of these correlations.
we share the principles and ideas of aesthetics that will enrich our daily lives.
Collaboration with Veam InteractiveArt Director Jeong.Park






















